This week I'm introducing the beautiful Liz from One Seed Perfumes. After hearing her answers I feel really special that she said yes to me stocking her perfumes!
I'm really looking forward to the new fragrance, it sounds amazing.
HOW DID YOUR HEALTH AND WELLNESS JOURNEY BEGIN?
It started when I was around 13 years old. I had 2 brothers who were really into bodybuilding, and used to like reading their muscle magazines, and I started learning about nutrition that way. I used to enjoy listening to my brothers talk about protein, carb-loading, MCT oil! I learned a lot back then, but it was all pretty extreme and I would also say that it was what lead me to become obsessed with calorie-counting and low-fat food.
By the time I was 15 (and at the end of a gymnastics careers) I was seriously restricting myself and then bingeing on whole bags of candy. It was a pretty crazy mindset and lasted till I was around 17 years old. I think that whole journey caused me to really think about what was going into my body, which lead me to start thinking about what goes on my body too, and I began to explore the world of aromatherapy and natural skincare. I was making my own skincare by age 20, and then started my first business at age 25 - a retail store which specialised in natural and organic skincare, as well as custom-blended products. That business blossomed into 3 stores, and after 7 years (and 2 babies!) I sold it and spent 3 months crying on the couch from exhaustion! That was at the end of 2007. In 2009 I launched ONE SEED. I saw the opportunity for a natural perfume company a few years earlier when customers began coming to the store asking if I could recreate their favourite scent using natural ingredients. When we finally did launch, we were the first natural perfume company in Australia.
WHAT SETS ONE SEED APART FROM OTHER BRANDS?
In the beginning it was the fact that we were the only company using 100% natural ingredients. But as a few competitors have emerged, we have continued to evolve the brand to make sure we are always at the top of our game. Now we are also vegan and certified cruelty-free (previously we had included beeswax and honey in some of our products). In addition, we are also really proud to include at least 80% organic content in our products.
I think the other thing that really sets us apart from our competitors is our attention to detail - from the time, effort and money we put behind beautiful packaging design, through to the relationships we build with amazing suppliers and our wonderful customers. We love our product and what we stand for - both the organic and vegan focus, and the opportunity if gives us to be able to support charities close to our heart, like Collective Shout.
TELL US ABOUT THE INGREDIENTS USED IN YOUR FORMULAS
All our ingredients are 100% natural, and at least 80% are from organic agriculture. Everything is plant based, nothing is animal derived. Our priorities with ingredients are: amazing aroma, highest available quality, organic if we can get it (and if the quality of the organic ingredient is up to scratch). Where possible we also try to source from Australian suppliers, but this is quite difficult in my industry.
BEING UP AGAINST MAINSTREAM BRANDS WITH SEEMINGLY ENDLESS MARKETING BUDGETS IS TOUGH, WHAT MOTIVATES YOU TO KEEP GOING?
The fact that we are different, and we have to be more creative with what we have is a big driver for me. I am also highly motivated by the fact that we have an opportunity to be an influencer and a game-changer in this industry. And I love David and Goliath stories! Bring it on!
WHERE ARE ONE SEED PRODUCTS MADE?
Everything is made and designed in-house in our Adelaide studio. I am the principal perfumer, so I design and create all the fragrances, and then I have a team who helps me with filtering, bottling, packaging, distribution etc.
WHAT’S NEXT FOR ONE SEED?
Well, we have just moved to a beautiful new, much bugger studio, so I'm really excited to set that up! It has plenty of room for expansion too, so that is exciting! This year, we will be really driving our new men’s organic cologne range, and releasing 2 new fragrances for that (we launched our first on in December 2016). We are also continuing our search for amazing stockists (I'm very choosy!), and finally we will be launching a divine new fragrance in September. Pretty sure its going to be a best-seller. Think: orange blossom and mimosa. Light, fresh, dreamy. I cant wait!
YOUR FAVOURITE WAY TO RELAX:
I'm not good at that. I actually enjoy working and I find it hard to wind down. So when I do have some time off I love to (and need to) go to the movies to switch off. I also love going for walks with my husband and kids, and coffee dates with close friends. And I'm an avid reader (current pile of books by my bed = 7).
YOUR FAVOURITE WAY TO EXERCISE:
I love hard-core workouts - boxing, TRX, cross training, obstacle courses. But I tore my calf muscle quite badly 15 months ago and it hasn't healed properly, so keeping fit has been really difficult lately. I've actually just started to get back into the grove in the past few weeks, and I'm loving boxing and recently bought myself a TRX to use at home.
YOUR FAVOURITE FOOD
Just food generally! I love everything! But I am gluten and dairy intolerant. Boo. I actually absolutely love borscht (Russian cabbage soup) - maybe its something to do with my Ukrainian-Lithuanian heritage. I also love an amazing salad, made my someone else instead of me. And I'm extremely partial to dark, dark chocolate. Extremely partial.
Thanks so much Liz! I'm also partial to a bit of dark chocolate :)
I hope you all have a beautiful, low tox week.